Apple Cider
This project was a full marketing communication strategy for launching a new Swedish non-alcoholic cider brand, including brand identity, customer analysis, budget planning, SMART goals, SWOT analysis, and launch campaign planning.
Marketing Communication
Project Overview
This project was a full marketing communication strategy for launching a new Swedish non-alcoholic cider brand, including brand identity, customer analysis, budget planning, SMART goals, SWOT analysis, and launch campaign planning.
This project was developed around a farm-based, natural, and sustainability-focused identity. The concept is built to position the product as a refreshing alternative in the beverage market while emphasising authenticity, local ingredients, and a clear brand story rooted in a family farm. The brand is designed to appeal primarily to Swedes aged 20 to 45, with distribution initially targeted at grocery chains and cafés in Jönköping before expanding more widely.
