Tropical Blue
Tropical Blue is a non-alcoholic mojito made with blue curacao, which gives the characteristic blue hue. The concept we went for is a beach, a tropical vibe, enjoying the time in the sun, and paradisiac islands.
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Project Overview
Tropical Blue is a non-alcoholic mojito made with blue curacao, which gives the characteristic blue hue. The concept we are going for is a beach, a tropical vibe, enjoying the time in the sun, and paradisiac islands. With a name that is easy to pronounce, we are certain that this will be a product that will appeal to everyone.
The start of the project was based on choosing a beverage that communicated with everyone in our team. In this way, we went with the idea of a drink that would be based on the mojito but would be innovative, with a different style, and that would communicate the beach feeling we wanted from the start.
The colour blue was essential to maintain the tone of voice we wanted, so we thought of a mojito with curacao to bring out the desired tone, with a distinctive flavour that would still combine with the mint and lime. Thus, tropical blue would be an alternative to the traditional mojito and would be ready to drink, making it easier to access this type of cocktail as well.
