Naiadis
I created a digital branding identity that integrates graphic design, motion & vector graphics, packaging, and generative AI tools. The goal was to show both my technical abilities and my creative thinking.
Branding & Web Development
Project Overview
Naiadis is a digital experience that unveils the creation of a mystical fantasy apothecary brand. This portfolio showcases the complete brand identity journey (from initial concept to final manifestation) through an enchanting web experience that mirrors the brand's ethereal aesthetic.
The Experience
This interactive portfolio takes you through:
The Creation Process: A behind-the-scenes look at the Blender journey of creating the mystical letter "N" animation with floating petals and magical force fields
Brand Story: Storytelling that introduces the world of Naiadis through scroll-based narrative sections
Ambigram Logo Design: The process of crafting a logo that reads as both "NAIADIS" and its mirror image - designed to resemble ancient runes
Color Palette: An earthy, ritualistic palette of Crisis Red, Army Green, Majorca Green, Twilight Forest, and Duqqa Brown that evokes centuries-old forest magic
Packaging Design: The alchemical process of creating vessels worthy of holding Naiadis treasures, from wooden boxes adorned with hand-traced vines to luxurious velvet pouches
Technical Features
Animations: Floating particles, gentle vine movements, and smooth transitions that create a living, breathing environment
Interactive Elements: Click-to-rotate logos, expandable color swatches, and detailed process modals
Scroll-Based Storytelling: Each section reveals itself as you journey deeper into the Naiadis world
Built With Love and Magic
This portfolio combines traditional design tools (Illustrator, Blender, and Photoshop) with modern web technologies (React and CSS animations) to create something that feels both ancient and contemporary.
